Rybbit Analytics

Rybbit Analytics

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Introduction:Rybbit is a next-gen, open-source, lightweight, cookieless web and product analytics platform that is GDPR/CCPA compliant, serving as an intuitive Google Analytics replacement.
Recorded in:7/1/2025
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Rybbit Analytics screenshot

What is Rybbit Analytics?

Rybbit Analytics is a next-generation, open-source, lightweight, and cookieless web and product analytics platform designed for everyone. It serves as a privacy-friendly alternative to Google Analytics, ensuring GDPR and CCPA compliance. Rybbit provides all the necessary tools to understand audience behavior and grow a business without the complexity often associated with traditional analytics solutions.

How to use Rybbit Analytics

Users can get started by signing up for a Rybbit account, with a free tier available for up to 3,000 events per month without requiring a credit card. Integration is seamless across various platforms like React, WordPress, Shopify, and more, often requiring just a single-line script tag. Once integrated, users can access a dashboard to view real-time analytics, drill down into data with advanced filters, track user profiles, sessions, and journeys, analyze user flows and funnels, monitor behavior trends, track custom events, and set up goal conversions. Paid plans are available for higher event volumes, starting from 100,000 events/month, offering unlimited websites and team members, and all features.

Rybbit Analytics's core features

Real-time Analytics

Advanced Filters

User Profiles

User Sessions

User Flow Analysis

Funnels

User Behavior Trends

Event Tracking

Goal Conversion

Seamless Integration with various platforms

Use cases of Rybbit Analytics

Understanding real-time site performance and live visitor activity.

Drilling down into specific data dimensions for detailed insights.

Knowing individual user behavior and activity history.

Tracking complete user journeys through a website.

Visualizing user navigation paths to optimize site structure.

Analyzing conversion funnels to identify drop-off points and improve conversion rates.

Discovering peak user activity times for content scheduling or marketing campaigns.

Monitoring specific user interactions like clicks and form submissions.

Measuring the success of key business objectives and marketing campaigns.

Replacing Google Analytics with a privacy-friendly, open-source, and cookieless alternative.

FAQ from Rybbit Analytics

Is Rybbit GDPR and CCPA compliant?

How does Rybbit compare to Google Analytics?

How does Rybbit compare to Plausible/Umami/Matomo/Simple Analytics?

Can I self-host Rybbit?

How easy is it to set up Rybbit?

What platforms does Rybbit support?

Is Rybbit truly open source?

What counts as an event?