Knowledge
| Introduction: | Knowledge provides person-level intent data to transform cold audiences into actionable leads for sales and marketing professionals. |
| Recorded in: | 6/4/2025 |
| Links: |
What is Knowledge?
Knowledge is a platform designed for sales and marketing professionals, particularly SDRs, to transform cold audiences into actionable leads. It achieves this by providing person-level intent data, intelligent intent analysis, and deep psychometric and demographic insights. The platform reveals prospects' online research activities, buying signals, and behavioral traits, enabling users to achieve laser-focused targeting, gain unmatched context, and secure a data-driven competitive edge.
How to use Knowledge
Users can get started by signing up for a free account, with no credit card required. The platform provides access to comprehensive prospect profiles built from insights gathered from billions of activities across thousands of websites. Users interact with the platform by reviewing detailed prospect information, including their buyer journey (websites visited, research topics), psychometric assessments (DISC, RIASEC, OCEAN models), compatibility scores, and tailored conversation recommendations (Dos and Don'ts for various sales interactions). This allows users to understand prospects better, prepare for calls, and optimize their outreach strategies.
Knowledge's core features
Person-Level Intent Data
Intelligent Intent Analysis
Buyer Journey Tracking
Psychometric & Demographic Prospect Profiling (DISC, RIASEC, OCEAN models)
Compatibility Scoring
Tailored Conversation Recommendations
Laser-Focused Prospect Targeting
Data-Driven Competitive Insights
Lead Generation & Qualification
Sales Pipeline Acceleration
Use cases of Knowledge
Transforming cold audiences into actionable sales leads
Identifying and prioritizing prospects actively researching specific solutions
Tailoring sales outreach and messaging based on deep prospect insights
Preparing for sales calls with personalized conversation strategies
Optimizing marketing campaigns by understanding customer behavior and intent
Enhancing strategic planning and data-driven decision-making for enterprise leaders
Improving lead generation and tracking sales progress for sales teams
Accelerating sales cycles and improving close rates
Gaining a competitive advantage through superior prospect intelligence
Building lasting customer connections through personalized engagement