Frigade
| Introduction: | Frigade is the modern product adoption platform that helps software companies build better in-product customer journeys to drive up-sells, cross-sells, and renewals. |
| Recorded in: | 7/25/2025 |
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What is Frigade?
Frigade is a comprehensive product adoption platform specifically designed for modern software companies, particularly those leveraging Next.js and React. It provides the tools necessary to create and manage in-product customer journeys, aiming to enhance user onboarding, engagement, and overall product adoption. By offering embeddable UIs, flexible APIs, and intuitive admin dashboards, Frigade empowers companies to ship high-quality, native in-app experiences faster, ultimately leading to increased up-sells, cross-sells, and renewals.
How to use Frigade
Users can get started with Frigade by signing up for a free account, with no credit card required. The process involves four main steps: 1. Install the Frigade SDK and plug in the API key. 2. Customize in-product experiences using the platform. 3. Launch the designed customer journeys within their product. 4. Measure and iterate by accessing analytics from the dashboard to track performance and continuously optimize experiences. The platform combines drop-in React UI components with flexible APIs for seamless integration.
Frigade's core features
Embeddable UIs
Flexible APIs
Admin Dashboards
Checklists
Product Tours
Surveys
Announcements
Banners
Cards
Forms
Badges
Use cases of Frigade
Product Marketing: Launch high-quality, targeted in-app experiences like announcements and product tours without code changes.
Revenue Expansion: Convert free trials into paid accounts and encourage upgrades with personalized, in-app promotions.
Feature Adoption: Use timely nudges to highlight features to different cohorts and create targeted in-app messaging to drive adoption.
Onboarding & Activation: Design onboarding flows to collect user intent, personalize setup experiences, speed up activation, and improve UX.
User Research: Collect feedback at exact moments within the app by launching in-app surveys and forms with no-code.
Product-led Growth: Design personalized growth loops and onboarding flows to guide users through each stage and generate downstream growth.