Introduction:Croct is a component-based headless CMS designed to scale product optimization through built-in A/B testing and personalization.
Recorded in:6/4/2025
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Croct screenshot

What is Croct?

Croct is a component-based headless CMS designed to scale product optimization for businesses. It provides built-in A/B testing and personalization capabilities, enabling product managers, CRO specialists, marketing teams, and developers to run and analyze experiments independently without extensive development cycles. The platform allows integration with existing design systems to easily optimize user experiences, reducing reliance on developers for content changes and personalization. Croct aims to streamline repetitive tasks, allowing teams to focus on impactful features while ensuring high performance and consistency in user experiences.

How to use Croct

Users can start with Croct's forever-free plan by signing up without a credit card. The platform integrates easily using the Croct CLI and various SDKs compatible with different tech stacks. The workflow involves three main steps: 'Model' to define content attributes and create hybrid components, 'Implement' by integrating SDKs and choosing rendering strategies, and 'Manage' to run experiments, personalize content, and analyze results. It supports both developers for deep integration and non-developers for no-code iterations and content management.

Croct's core features

Component-Based Headless CMS

Built-in A/B Testing

Advanced Personalization Capabilities

No-Code Iterations for Marketers

Developer-Friendly SDKs and CLI

Typed Attributes and Hybrid Components

Auto-Versioning for Seamless Updates

Ultra-Low Latency APIs

Flexible Rendering Strategies (Client/Server-side)

Detailed Analytics and User Journey Insights

Use cases of Croct

Scaling product optimization and experimentation processes

Implementing A/B tests and personalizations without developer dependency

Integrating and optimizing existing design systems

Creating dynamic, personalized user experiences based on behavior

Increasing conversion rates and online sales through targeted content

Gaining detailed insights into user journeys for better experience design

Rapidly deploying content changes and personalizations (e.g., banners)

Segmenting audiences (e.g., new users, likely to churn) for tailored interactions

Optimizing e-commerce user paths based on past visits

Running robust tests on complex or legacy website systems